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Divine Jewellery Project

Industry: Fine Jewellery
Services Provided: Paid Advertising · SEO · Landing Page Optimisation

Problem:

Divine Jewellery had exquisite pieces and a loyal in-store clientele - but their online presence lacked the same sparkle. They needed a digital strategy that could reflect their luxury status while attracting high-intent buyers through paid ads and organic search.

Solution:

🎯 Paid Advertising (Meta & Google):

  • Built visually rich, high-converting ad creatives showcasing key collections (engagement rings, gold sets, custom orders).

  • Targeted high-income demographics, bridal shoppers, and luxury gifting audiences.

  • A/B tested storytelling vs promotion-focused ads (e.g. “Wear the divine”)

  • Result: 3.7x return on ad spend (ROAS) within the first month.

🧩 Landing Page Optimisation:

  • Created a luxurious, conversion-focused page for the “Divine Signature” collection.

  • Added urgency elements (limited edition badges, countdown timers on offers).

  • Focused on clean UX and emotionally driven copy: “Crafted not just to be worn, but to be remembered.”

 💫SEO Revamp:

  • Conducted a keyword gap audit to uncover underserved luxury jewelry queries.

  • Optimized key pages with long-tail keywords like “ethical gold engagement rings UK” and “custom heirloom necklaces.”

  • Added a branded blog to build authority and trust in Google’s eyes.

✨Results

  • ✅ 72% increase in qualified traffic within 30 days

  • ✅ 3.7x ROAS from paid campaigns

  • ✅ Bounce rate decreased by 41% on new landing pages

  • ✅ First page rankings for “luxury gold jewellery UK” within 6 weeks

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